Let's look at the Facts:

  Real estate sales and prices are down significantly your market and nationwide;

  Listings in most areas are at an all-time high;

   Brokers/Agents must reach more buyer prospects just to stay even --- and maybe even survive;

   This may be the best time in history for home buyers --- inventories high, sellers motivated, home prices low, mortgage rates low, government incentives abound;

   Most brokers have cut back on or completely eliminated their advertising expenditures;

   Advertising rates have dropped;

   Brokers who continue to advertise efficiently will reach a larger share of prospects;

   Brokers/Agents staying active must spend their marketing dollars wisely;

  The Internet is the # 1 real estate information source for prospective buyers;

  Over 90% of all buyers nationwide utilize the Internet before contacting an agent;

  The Internet is the #1 real estate lead generator for the most successful Broker / Agents;

  Social and professional network sites such as craigslist and have become extremely important real estate marketing outlets --- and the are free;

   Hundreds of prospective buyers search the Internet monthly for community, relocation and real estate information in your market, through alone;

   Newspaper and home book advertising effectiveness has become negligible except for increasing brand awareness, i.e. your name and / or company;

   Buyers have become more knowledgeable, and are demanding more information than ever before, including area information, market data and the ability to search available properties themselves;

   Buyers prefer to go to one location to get all of this information rather than multiple sites;

   Knowledgeable buyers want to work with a buyer's agent;

  In order to get prospective buyers into your website, you must give them a reason that stands out above the others;

  Once buyers get to a website, it must deliver what it promises!

  99% of real estate sites are never found when information searches are conducted by prospective buyers.